UX research

Inclusions:

• User interviews
  Conducting one-on-one interviews with target users to gather insights on their needs, challenges, and behaviors.
• Surveys and questionnaires
  Designing and distributing surveys to collect quantitative data from a larger audience.
• Competitive analysis
  Analyzing competitors’ products or services to identify industry trends, opportunities, and areas for improvement.
• Persona creation
  Developing user personas based on research findings to represent key segments of your target audience.
• Journey mapping
  Creating user journey maps to visualize the steps users take when interacting with your product or service.
• Usability testing
  Testing the existing products or prototypes with users to identify pain points and areas for improvement.
• Data analysis & reporting
  Analyzing collected data to derive actionable insights and presenting findings in clear, comprehensible reports.

Exclusions:

• Ideate stage in design thinking process
• Low and high-fidelity prototyping
• Front-end and back-end development